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Latino Education and Prevention Initiative

A Good Idea

This practice has been Archived and is no longer maintained.

Description

The Latino Education and Prevention Initiative utilizes narrowcast methodology to deliver a "Cero Humo" educational campaign about secondhand smoke. This placement strategy places public health messages in public and private spaces within community venues where people are uniquely receptive to educational and preventive information.

Goal / Mission

The goal of this program is to increase awareness about the hazards of secondhand smoke within the adult Hispanic/Latino community using a culturally and linguistically appropriate intervention.

Results / Accomplishments

Evaluation findings revealed that individuals exposed to the campaign exhibited more confidence in their abilities to protect others from secondhand smoke and advocate for a smoke free environment.

About this Promising Practice

Organization(s)
Clark County Health District
Primary Contact
Gail Muniz
400 Shadow Lane
Suite 101
Las Vegas, NV 89106
(702) 759-1262
muniz@cchd.com
http://www.cchd.org
Topics
Health / Alcohol & Drug Use
Environmental Health / Toxins & Contaminants
Health / Wellness & Lifestyle
Organization(s)
Clark County Health District
Source
American Public Health Association
Date of publication
2004
Location
Clark County, NV
For more details
http://www.gethealthyclarkcounty.org/latino_health...
Target Audience
Adults, Racial/Ethnic Minorities

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  1. HIV/STD Risk Reduction Interventions for African American and Latino Adolescent Girls
  2. Poder Latino: Community AIDS Prevention Program for Inner-City Latino Youth
  3. Latino Commission on AIDS
  4. Latino Health Insurance Program (LHIP)

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Related Content for: Latino Education and Prevention Initiative

A Good Idea meets the following HCI criteria:

  1. The program description includes: the sponsoring organization, program goals, program funding source, program implementation steps and outcomes.
  2. The program evaluation is limited to descriptive measure(s) of success/accomplishment (i.e., program participation rates, number of services/education sessions/radio messages provided). Note: oftentimes, the program has been newly implemented and a program evaluation has not yet been conducted. Programs that have not yet been evaluated, but which show promise in improving health or quality of life, are classified as Good Ideas until an evaluation is conducted.
MiCalhoun